Web & eCommerce
Automation & software
Bookings & scheduling
Sales & operations
Most companies do not abandon their CRM because it lacks features. They abandon it because entering data takes longer than the sale is worth. We build the version your team will actually keep updated.
We reply the same working day. No obligation.
There is a CRM, but the salespeople keep their own file because it is faster. Management reports from one source and the team works from another.
You are paying licences for a system that describes a pipeline nobody is actually using.
Enquiries come from the website, from campaigns and from the phone, and land in an inbox. Follow-up depends on whoever remembers.
Most lost deals are not lost to a competitor. They are lost to silence.
Prices come from one system, stock from another, and the document is assembled by hand each time — differently, by each person.
Because updating it takes seconds, not minutes.
Website, campaigns and email land in the CRM with their source intact.
Current prices and stock, in your template, in one click.
You add people to the team without your monthly bill going up.
Not a database of contacts. The system your sales process actually runs on.
Multiple contacts per account, several stages and quotes that evolve. Where generic CRMs lose the thread.
Customer-specific pricing, repeat ordering, credit terms and stock visibility inside the CRM.
Enquiry to proposal to project, with the handover to delivery kept in the same system.
Specifications, configurations and technical quotes, connected to production capacity.
Mobile-first, usable in a car park between visits, working offline where the signal is poor.
We start from why the last one failed. Usually it was data entry effort, not missing features.
From first enquiry to signed order, with the people who handled it. That is where the real stages are, not on the org chart.
Pipeline stages, required fields, permissions and integrations, with estimated hours per module.
The screens a salesperson uses twenty times a day, validated before development.
Pipeline, quoting, automation and connections to invoicing, stock and your website.
We bring across existing data and stay close through the first month, when adoption is decided.
Every abandoned CRM was abandoned for the same reason: keeping it updated cost the salesperson more than it gave back. Everything we build is designed against that.
Management wants forecasting. Salespeople want to spend their time selling. A CRM only produces a reliable forecast if the people entering the data get something back from it — faster quotes, automatic follow-ups, context they would otherwise have to remember. We design for the salesperson first, because the report depends on them.
We have built distributor portals and quoting systems where customer-specific pricing, stock and order history come together in one place — the same foundations a CRM needs.
Worth knowing: if a standard CRM covers 90% of your process, use it. This is worth building when your sales process has rules that generic tools force you to work around — and when working around them is what killed the last CRM.
Documents built from live pricing and stock, in your template, with versioning and approval where the value requires it.
Suited when quoting currently takes hours and every salesperson does it differently.
Accounts where clients see their pricing, order history and documents, and reorder without calling.
Suited to distribution and to any business with repeat B2B customers.
Incoming enquiries scored and routed, long email threads summarised, next actions suggested from history.
Suited when lead volume exceeds what the team can triage carefully.
| Spreadsheet | Standard CRM | Custom CRM | |
|---|---|---|---|
| Fits your process | exactly, but manually | partly | exactly |
| Data entry effort | high | medium | low, by design |
| Lead capture | manual | partial | automatic |
| Quote generation | by hand | limited | from live data |
| Cost per user | none | monthly, per seat | none |
| Initial cost | none | low | high |
Our rule: Start with a standard CRM. Move to a custom one when you find your team maintaining a spreadsheet alongside it — that is the signal that the tool is fighting the process rather than supporting it.
The only meaningful measure is whether the pipeline in the system matches the pipeline in your salespeople's heads. Everything else follows from that.
A concrete example: in a distributor portal we built, customer-specific pricing and stock availability are resolved automatically, so a quote that used to require two systems and a phone call is produced in one place.
Sales and operations systems delivered and in daily use.
We work on an hourly rate: €50 per hour, excluding VAT. The price comes from the number of estimated hours rather than from a fixed package. You receive a proposal in which each module carries its estimated hours and cost.
No. This is a system built around how your organisation already works. We start from your workflow, your rules and your existing software, then build what fits. That is why it costs more than a subscription tool — and why people actually use it.
A focused CRM for a services business takes 8–14 weeks. One with customer-specific pricing and stock integration takes 12–16 weeks. We deliver in modules, so the pipeline can be in use before quoting and reporting are complete.
If one covers your process, you should. We build custom when the standard tool forces workarounds — and when those workarounds are the reason your team keeps a parallel spreadsheet. That is a process problem the licence fee will not solve.
Yes. Contacts, companies, history and open opportunities from spreadsheets or from your current CRM. It is a separate stage in the proposal with its own hours, because the duration depends heavily on the state of the data.
Yes, wherever they expose an API. That connection is usually the point: it is what lets a quote be generated from live prices and stock rather than assembled by hand.
By designing for the salesperson rather than for the report. Updating a deal takes seconds, leads arrive without manual entry, quotes generate themselves and follow-ups fire automatically. People maintain systems that give them time back.
Yes, and for field teams we design mobile-first: usable between visits, on a phone, with the essential actions reachable in one or two taps.
You do. Code, database, customer records and integrations, with no per-user licences. You can export everything or move to another developer at any time.
Five steps, under two minutes. The more context you give us, the closer the estimate will be to reality.
ProjectStep 1 din 5
You can pick more than one.
You do not need a specification. Walk us through one recent deal from enquiry to order. We reply with what we would build, in what order and with the estimated hours.
Get an estimateOr email us directly: contact@divasweb.ro+40 755 336 514
