You do not appear for the terms that matter
Customers search for exactly what you sell, but only the ones who already know your name find you.
Every search you miss goes to a competitor who either pays for ads or invested in content.
SEO · search visibility
Professional SEO services, with results that stay
Technical audit, content and local positioning. We build the traffic that does not stop when you stop paying for ads.
SEO is not a list of keywords sprinkled into a page. It is a combination of technical performance, content that answers a real question, and authority built over time.
We reply the same working day. No obligation.
12 years
optimising websites
120+
projects delivered
6–12 months
to stable results on competitive terms
3+ years
average client relationship
Situations
Three situations where SEO genuinely makes sense.
You have traffic, but on the wrong terms
Visitors arrive looking for something else, or researching with no intention to buy. Plenty of traffic, few enquiries.
You rebuilt the site and lost your rankings
A redesign without correct URL migration can erase years of visibility in a matter of days.
Benefits
Traffic that does not stop
Unlike advertising, organic positions remain after the budget runs out.
A healthy technical base
Speed, indexing, structure and structured data — the foundation without which content cannot rise.
Content on real intent
We write for the questions customers actually ask, not for raw search volume.
Migrations without losses
When you rebuild, indexed URLs are preserved or redirected correctly.
What you get
What an SEO engagement includes.
SEO has three parts: technical, content and authority. Missing any one of them blocks the other two.
Types of project
What we do most often.
SEO audit
A complete technical and content analysis with a prioritised action list. You can implement it with us or on your own.
Technical SEO
We fix the foundation: speed, indexing, structure, structured data, duplicate URLs. Without this, nothing else produces.
Local SEO
Positioning for searches with a location and in the local map pack. The fastest result for businesses with a physical presence.
eCommerce SEO
Categories, filters, pagination, product structured data and category content. Specific and different from classic SEO.
Content and authority
Articles built on real intent, structured around a pillar page, with coherent internal linking.
Recovery after migration
You lost rankings after a redesign. We identify the lost URLs and repair the redirects.
Process
Five steps, with no guaranteed rankings.
Audit and baseline
Where you stand today, on which terms, with what traffic. Without a starting point there is no way to measure progress.
Strategy and prioritisation
Which terms are achievable in three months and which in twelve. We split the effort between quick wins and long-term building.
Technical fixes
Speed, indexing, structure. This comes first, because otherwise good content stays invisible.
Content and internal links
New pages and optimisation of existing ones, linked together coherently.
Measurement and adjustment
A monthly report on rankings, traffic and enquiries. We adjust based on what works, not on what we assumed.
Approach
Technical first. Content next. Authority over time.
The order is not negotiable. A site that loads slowly, or that search engines cannot crawl properly, will not rise however well the content is written.
The foundation
Technical SEO
Google measures how quickly content appears, how quickly the page responds to the first click and how much the layout shifts while loading. On top of that sit heading structure, structured data, clean URLs and the ability to crawl the site without obstacles. All of it decides whether the rest of the effort counts.
- Speed and Core Web VitalsModern image formats, local fonts, code delivered only where needed. Measured before and after.
- Structure and structured dataCorrect heading hierarchy and schema for services, products and FAQs.
- Internal links with meaningAnchor text tells the search engine what the destination page is about. It is the most underrated tool in SEO.
- Indexing without obstaclesA correct sitemap, no duplicate pages, no URLs blocking each other.
- Ready for AI answersNaturally phrased questions with a direct answer underneath. That is how you get cited in generated summaries.
- Migrations without lossesOn any change of URLs, a complete inventory and one-to-one redirects.
The site you are reading is built on Next.js, with static HTML, complete structured data and locally hosted fonts. We apply to ourselves what we recommend to clients.
Worth knowing: SEO takes time. On nationally competitive terms, stable results appear in 6–12 months. Anyone promising page one within weeks is really talking about paid advertising.
Content on intent
Articles and pages built around a real question, structured with the direct answer first and the detail after, and linked coherently to the main page on the topic.
Suited to building authority in a field rather than to immediate results.
Local SEO
A Google Business profile optimised on the exact category, dedicated city pages, consistent directory citations and a steady flow of reviews.
The best effort-to-result ratio for businesses with a physical location. First effects in 3–6 months.
eCommerce SEO
Category structure, handling of filters and pagination, product structured data with price and availability, plus category content.
Different from classic SEO: here the main problem is the volume of pages, not their absence.
| Technical SEO | Content | Local SEO | External authority | |
|---|---|---|---|---|
| First effects | 4–8 weeks | 3–6 months | 3–6 months | 6–12 months |
| Initial effort | high | continuous | medium | continuous |
| Does it decay? | not if maintained | no | yes, without activity | no |
| Suited to | any site | long-term building | businesses with a location | competitive terms |
| Priority | 1 | 2 | 2 | 3 |
Our rule: We fix the technical foundation first, because without it the rest of the effort does not show. We add content on intent and, in parallel, local signals wherever you have a physical presence. External authority comes last, because it is the slowest and the most expensive.
Reporting
Rankings only matter if they bring enquiries.
It is entirely possible to rise on dozens of terms without a single extra enquiry. That is why we track terms with commercial intent and, ultimately, the number of enquiries from organic search.
A concrete example: Search Console now allows filtering by appearance in AI-generated summaries. We track that separately, because it directly affects click-through rate even when the ranking itself does not move.
What is included
What you get in an SEO engagement
Projects
View full portfolioWe do not promise. We demonstrate.
Projects we optimised or built optimised from the start.
Frequently asked questions
How is the price set?
We work on an hourly rate: €50 per hour, excluding VAT. The price comes from the number of estimated hours rather than from a fixed package. You receive a proposal in which each module carries its estimated hours and cost.
How soon does SEO produce results?
Technical fixes show within 4–8 weeks. On local terms, 3–6 months. On nationally competitive terms, 6–12 months. Anyone promising page one within a few weeks organically is either talking about paid advertising or not telling the truth.
Do you guarantee first position in Google?
No, and nobody honestly can. Google does not sell organic positions and the algorithm changes constantly. What we can guarantee is the method: a healthy technical foundation, content on real intent and transparent reporting on indicators that matter.
What does an SEO audit include and what do I receive?
A complete analysis of the site — technical, content, structure and competition — with an action list prioritised by impact. You receive the document and an explanation of every point. You can implement it with us or with anyone else.
Do you write the content as well?
Yes. It goes into the estimate as a separate module with its own hours. We write on real search intent, with the direct answer first — a format that works both for the reader and for AI-generated summaries.
How do AI answers in Google affect us?
Generated summaries appear above the classic results and reduce click-through rate even when your position stays the same. Adapting does not mean a different strategy, it means a different format: naturally phrased questions, a direct answer underneath, comparison tables and structured data. We implement all of it by default in everything we write.
Can I lose rankings if I rebuild the site?
Yes, and it is the most common cause of a sudden traffic drop. Before any migration we inventory every indexed URL and set one-to-one redirects. Without that, a new site can erase years of visibility.
Do you do local SEO outside Romania?
Yes. Local SEO means an optimised Google Business profile on the exact category, dedicated city pages, consistent directory citations and a steady flow of reviews. It works the same way in any country, and it is the best effort-to-result ratio for businesses with a physical location.
Is there a minimum commitment?
We recommend at least six months. Below that the effect cannot be judged fairly, and stopping at three months usually means budget spent with no visible result. It is not a contractual condition, it is how the mechanism works.
Do you run paid advertising as well?
Yes. See the online marketing and Google Ads page. The usual recommendation is to run both in parallel: advertising brings enquiries now, SEO builds the traffic that stays.
Estimate
Tell us what you need. We reply with an estimate.
Five steps, under two minutes. The more context you give us, the closer the estimate will be to reality.
ProjectStep 1 din 5
What would you like us to build?
You can pick more than one.
Tell us what you want to rank for.
You do not need to know which keywords are achievable or where to start. Tell us what you sell and to whom. We do the analysis and reply with what is realistic, in what timeframe and with the estimated hours.
Get an estimateOr email us directly: contact@divasweb.ro+40 755 336 514