Online stores · eCommerce

Online stores that sell, not just display products

An eCommerce agency with twelve years of experience. We build stores connected to stock, invoicing and couriers — not just a good-looking catalogue.

An online store that does not talk to the rest of the company creates manual work instead of removing it. We build on WooCommerce, Shopify or React, depending on how many products you carry and which systems need connecting.

We reply the same working day. No obligation.

An online store shown on laptop and phone, alongside the basket, card payment, couriers and the sales report
12 years
building online stores
120+
projects delivered
80%
faster checkout on a recent store
3+ years
average client relationship
Situations

Three moments when building an online store genuinely makes sense.

01

You already sell, but offline or on a marketplace

You have the products, the customers and the suppliers. You sell in store, over the phone or on a marketplace, where the commission eats your margin and you do not own the customer relationship. Your own store gives you both the margin and the data.

02

You have a store, but orders are processed by hand

The order arrives on the site, then someone copies it into the stock system, issues the invoice, creates the shipping label and updates the stock.

Five minutes per order at 30 orders a day is a full-time role spent purely on copying data.

03

You have traffic, but baskets are abandoned

People arrive, add to basket and disappear at checkout. Usually the cause is not price but the journey: too many steps, too many fields, delivery costs that only appear at the end.

Benefits

Stock system synchronisation

Products, prices and stock levels update automatically between your management software and the store.

Automated invoicing

The invoice is issued the moment the order is placed and reaches the customer without anyone touching it.

Carriers and labels integrated

Shipping labels generated automatically with tracking sent to the customer. No copying addresses between screens.

Checkout built for conversion

The fewer steps to payment, the fewer abandoned baskets.

What you get

What an eCommerce project includes.

We do not sell a catalogue with a buy button. We deliver a selling system that keeps working after we hand it over.

  • Catalogue structure and filtersCategories, attributes and filters designed around how your customers search, not around how your stock table looks.
  • Custom designNot a purchased template, but an interface built around your brand and your products.
  • Product import and structuringWe take your existing catalogue, clean it and structure it properly: variants, attributes, categories, images.
  • Optimised checkoutA short journey with delivery costs visible early and payment in as few steps as possible.
  • Online paymentsCard, Apple Pay, Google Pay, cash on delivery, instalments — whichever make sense for you.
  • Carrier integrationAutomatic label generation, correct delivery cost calculation, tracking sent to the customer.
  • Automated invoicingConnected to the accounting or invoicing software you already use.
  • Stock or ERP synchronisationStock levels and prices updated automatically, in both directions, over API or web service.
  • Technical SEO for the catalogueProduct structured data, clean URLs, correct pagination, generated sitemap.
  • eCommerce measurementGoogle Analytics 4 with basket and purchase events, plus conversions in Google and Meta Ads.
  • Email automationOrder confirmation, abandoned basket, reviews and campaigns, connected to your platform.
  • Handover trainingA session covering how to add products, process orders and read the reports.
Types of store

Not every business needs the same store.

Standard online store

A catalogue of up to a few hundred products, with online payments, delivery and invoicing. Suited to own brands and specialist retail.

4–8 weeks

Large catalogue store

Thousands of lines, multiple variants and attributes, complex filters, automated import from stock software or suppliers.

8–14 weeks

B2B store

Customer-specific pricing, volume discounts, quick order by product code, payment on terms, company accounts with several users.

8–14 weeks

Migration from another platform

Moving your store from Shopify, Magento, PrestaShop or another system. We migrate products, customers, orders and — crucially — the indexed URLs.

4–8 weeks

Marketplace integration

Your own store stays the single source of truth while products and stock propagate to marketplace channels.

depends on channels

Optimising an existing store

We do not rebuild, we repair: speed, buying journey, checkout, automation. Sometimes that recovers more than a new site would.

after the audit

Process

Five steps, no surprises.

01

Commercial and technical analysis

What you sell, to whom, at what margin, which systems you already run and where time is lost processing an order.

02

Structure and proposal

Catalogue architecture, the list of integrations and a proposal by module, with estimated hours and a timeline.

03

Design and buying journey

We show you the product page and the checkout first. That is where sales are won or lost, not on the homepage.

04

Build and integrations

We build the store, import the catalogue and connect payments, carriers, invoicing and stock. We test real orders end to end.

05

Launch and optimisation

We go live, verify indexing and measurement, then keep optimising against conversion data.

Platform

WooCommerce for most projects. Shopify and React when the case calls for it.

We do not sell the same platform to everyone. The choice depends on how many products you carry, which integrations you need and how much of the infrastructure you want to own.

Our default

WooCommerce

The platform behind a significant share of online commerce worldwide, and the one most mid-sized serious stores end up on. The reason is simple: it has no limits imposed by a vendor, it integrates with any system that exposes an API, and it stays entirely yours.

  • Connects to almost any business systemERP, accounting, invoicing and carrier platforms — integrations we have built many times over.
  • No catalogue ceilingThousands of products, variants and attributes, without your monthly bill growing with the number of lines.
  • Every payment method in the marketStripe, PayPal, Apple Pay, Google Pay, instalments, cash on delivery and local gateways.
  • No commission on salesYou pay for hosting and maintenance, not a percentage of every order.
  • Any functionality can be builtCustomer-specific pricing, configurators, subscriptions, B2B workflows — none of it depends on what the platform allows.
  • You own everythingCode, database, customers, orders. You can move the store anywhere, at any time.

On the Hypericum project we connected the stock management software to the online store: products, prices and stock levels now update themselves across hundreds of lines.

Worth knowing: it needs active maintenance — updates, security and performance work. A WooCommerce store left unattended becomes slow and vulnerable.

Shopify

When you want to sell fast, without infrastructure worries

A hosted platform with an excellent checkout and no concern for updates or security. It launches quickly and scales well through peak periods.

Worth knowing: you pay a monthly subscription plus a transaction fee if you do not use their payment system. Integrations with local accounting systems are possible but more limited than on WooCommerce.

React + headless commerce

When speed is a competitive advantage

The store has two separate parts: an interface built in React, which is extremely fast, and the commerce platform that holds products and orders. The customer sees pages that load instantly while you manage everything from the same panel.

Suited to large catalogues, high traffic, or where the store is only one interface of a bigger system. Higher initial cost, maximum performance.

Custom platform

When your workflow resembles nobody else's

Commerce with complex pricing rules, product configurators, internal approvals or B2B logic that no standard platform covers without compromise.

Rarely necessary, but when it is, the alternative costs more in plugins and manual work than building it properly.

Comparison of the technologies we use to build websites
WooCommerceShopifyReact headlessCustom platform
Initial costmediumlow to mediumhighhigh
Monthly costhosting + maintenancesubscription + feeshosting + platformhosting
Business system integrationsexcellentlimitedexcellentunlimited
Large catalogueyes, with optimisationyesyesyes
Speedgood, with optimisationvery goodexcellentexcellent
B2B flexibilityhighmediumhightotal
Maintenanceregular, mandatorynoneminimalminimal
Do you own it?yesno, rented platformyesyes

Our rule: We start from WooCommerce because it integrates best with the systems companies actually run and because it stays yours. We recommend Shopify when you want to launch quickly and accept the subscription, and React headless when speed genuinely decides the sale. We tell you why in writing, in the proposal, every time.

Conversion

A beautiful store that loads slowly loses the sale in the basket.

In eCommerce, every second of load time and every extra field at checkout translates directly into lost orders. That is why we measure the buying journey, not just how the page looks.

A short, predictable checkout

Delivery cost shown early, minimal fields, payment in as few steps as possible.

A product page that answers objections

Real stock, delivery time, returns policy and reviews — exactly where people hesitate.

Mobile speed first

Most orders arrive from a phone. That is where we optimise first, not last.

Full funnel measurement

You see where people drop off: listing, product, basket or payment.

The product page of an online store developed by Divas, shown on a laptop

A concrete example: on doctordetergent.ro the order completion time dropped from over 50 seconds to a few seconds after we reworked the buying journey and the site performance.

Projects

We do not promise. We demonstrate.

Online stores delivered, in production, taking real orders.

View full portfolio
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Frequently asked questions

How is the price set?

We work on an hourly rate: €50 per hour, excluding VAT. The price comes from the number of estimated hours rather than from a fixed package. You receive a proposal in which each module carries its estimated hours and cost. If something extra comes up, we estimate it separately and you approve it first.

How long does it take to build an online store?

A standard store takes 4–8 weeks. One with a large catalogue or stock integrations takes 8–14 weeks. The timeline depends heavily on the state of your product data: if it is clean, things move fast; if it has to be structured from scratch, it takes longer.

Which platform do you recommend: WooCommerce or Shopify?

For most stores we recommend WooCommerce, because it integrates best with stock, invoicing and carrier systems, charges no commission on sales and stays entirely yours. Shopify makes sense when you want to launch quickly, accept the subscription plus transaction fees and do not need complex integrations. The recommendation comes after we see your catalogue and your workflows.

Can you connect the store to our stock management system?

Yes, provided it exposes an API or a web service. We have built synchronisations between stock software and WooCommerce stores covering hundreds of products, with stock and prices updating automatically, plus integrations with invoicing systems and email marketing platforms.

Are invoices issued automatically?

Yes. We connect the store to the invoicing or accounting software you already use, and the invoice is issued when the order is placed and sent to the customer without anyone touching it. At high volumes the issuing runs asynchronously so it never slows down checkout.

Do you integrate carriers and shipping labels?

Yes. Carrier integrations cover correct delivery cost calculation, automatic label generation and sending the tracking link to the customer.

What happens to our Google rankings if we migrate the store?

This is where most migration projects go wrong. A catalogue has thousands of indexed URLs. Before moving we inventory all of them and set redirects for every product and category that changes address. Without that, a new store can erase years of visibility and organic sales.

Can I manage the store myself?

Yes. You add products, process orders, apply discounts and read reports from the admin panel. At handover we run a training session with the people who will work in the store daily.

Can you import the products we already have?

Yes. We take the catalogue from a file, from your stock system or from your current store, clean it and structure it properly — variants, attributes, categories, images. We have run imports of hundreds of products with rewritten descriptions.

Why choose an eCommerce agency over a subscription platform?

A subscription platform is fine if you sell a few dozen products with no integrations. The difference shows up when you want to connect your stock system, automate invoicing or change something the platform does not allow. At that point you either stack app on app or do it manually, and both cost more than building it properly from the start.

What happens after launch?

A store does not end at launch. We stay on for monitoring, security updates, backups and optimisation, plus continuous development based on conversion data. Our client relationships average more than three years.

Do you build business websites too?

Yes. See the web design page.

Estimate

Tell us what you need. We reply with an estimate.

Five steps, under two minutes. The more context you give us, the closer the estimate will be to reality.

ProjectStep 1 din 5

What would you like us to build?

You can pick more than one.

Tell us what you sell.

You do not need to know which platform suits you or which integrations you need. Tell us what you sell, to whom and which systems you work with today. We reply with the structure we propose and the estimated hours for each part.

Get an estimate

Or email us directly: contact@divasweb.ro+40 755 336 514

Get a quote