Web & eCommerce
Automation & software
Bookings & scheduling
Sales & operations
Traffic that does not turn into enquiries is a cost, not an investment. That is why we start with what happens after the click, not with the ad budget.
We reply the same working day. No obligation.
The reports show impressions, clicks and cost per click. None of them says how many enquiries came in.
Without correct measurement, half the budget goes on campaigns that do not work — but you cannot tell which half.
The traffic is there. The form stays empty. Usually the problem is not the campaign but the page people land on.
Each promised fast results, changed the settings and moved on. The account is full of old, paused campaigns with no explanation.
You see where every enquiry came from: campaign, keyword, page.
We favour searches with clear commercial intent over cheap impressions.
We optimise the destination as well as the ad. That is where most money is lost.
Cost per enquiry rather than cost per click, and a monthly meeting to discuss it together.
We do not sell impressions. We build a system through which the right people find you and get in touch.
The most direct channel: someone searches for exactly what you sell. Suited to services and products with clear purchase intent.
For online stores, with a product feed connected to real stock and prices.
Facebook and Instagram, for demand people are not yet searching for. It works on creative, not on keywords.
Recovering people who visited or abandoned a basket. The best cost-to-result ratio in the whole mix.
Traffic that does not stop when the budget stops. It builds slowly, but it stays.
We do not bring more traffic, we get more from the traffic you have. We test pages, forms and journeys.
What you sell, at what margin, and what an enquiry is worth. Without that number, any budget is guesswork.
Before the first ad runs. Otherwise you pay for a month without knowing what it produced.
Campaigns built on intent, with a clearly defined learning budget.
What does not produce is paused, what does gets budget. We adjust the landing pages too.
We look at cost per enquiry together and decide where the budget moves next month.
There is no good channel in the abstract. There is the right channel for the way your customers make decisions. We start where demand already exists and expand once measurement works.
The most direct channel in digital marketing: someone searches for exactly what you sell, at the moment they need it. They do not need convincing that they have a problem, only that you are the right answer. That is why we start here on most projects.
We work with companies in manufacturing, healthcare, retail, eCommerce, professional services, construction, tourism, education and hospitality. Every sector has a different funnel, and the campaign structure starts there.
Worth knowing: ad spend is paid directly to Google or Meta and does not pass through us. Our fee covers strategy, build and optimisation, calculated in hours.
For products and services people are not yet searching for but would buy if they saw them presented well. It works on creative and audience, not on keywords.
Suited to visual products, launch campaigns and remarketing.
Organic positions built through content and technical optimisation. It does not stop when the budget stops, but it needs 6–12 months to produce.
Suited as a long-term foundation, running alongside paid advertising.
We analyse where people drop off and test changes to pages, forms and journeys. It often delivers more than increasing the budget.
Suited when you already have steady traffic but few enquiries.
| Google Ads | Meta Ads | SEO and content | Conversion optimisation | |
|---|---|---|---|---|
| First results | 2–4 weeks | 3–6 weeks | 6–12 months | 4–8 weeks |
| Stops with the budget | yes | yes | no | no |
| Type of demand | existing | created | existing | existing |
| Cost per enquiry | medium | variable | falls over time | falls |
| Suited to | services, B2B, urgent needs | visual products, retail | everything | existing traffic |
| Upkeep | weekly | weekly | monthly | per project |
Our rule: We start where demand already exists: paid search, with correct measurement. We add social and content once we know what an enquiry is worth. And if your current traffic does not convert, we fix the page first — that is cheaper than paying for more traffic that gets lost the same way.
Impressions and clicks are intermediate indicators. The only one that matters to a business is what an enquiry costs and how many of them become customers.
A concrete example: on doctordetergent.ro, optimising the buying journey cut order completion time from over 50 seconds to a few seconds — and every second saved shows up directly in campaign conversion rates.
Projects whose campaigns we run or have run.
We work on an hourly rate: €50 per hour, excluding VAT. The price comes from the number of estimated hours rather than from a fixed package. Ad spend is paid separately, directly to the platform.
It depends on your sector and on what a click costs in your niche. The practical rule is that the budget must allow at least 30–50 clicks a week on the main campaign, otherwise the algorithm has too little data to learn from. At the first conversation we estimate this against your actual keywords.
On Google Ads, the first meaningful data appears in 2–4 weeks and campaigns stabilise in 6–8 weeks. On SEO, 6–12 months. Anyone promising page one within two weeks organically is either not telling the truth or talking about paid advertising.
Always. We open them in your company name with you as administrator. If we part ways you keep the account, the history and the learning the algorithm has accumulated — an asset that is lost entirely if you work inside an agency account.
Monthly, with a report that starts from cost per enquiry rather than impressions. Plus a meeting where we go through it together and decide where the budget moves. You also have permanent access to the accounts.
We look at the landing page first, not at the budget. Often the problem is there: the message is not clear in the first seconds, the form asks for too much, or the page loads slowly. Fixing the destination is cheaper than paying for more traffic that is lost the same way.
Yes. See the SEO and search visibility page. The usual recommendation is to run both in parallel: advertising brings enquiries now, SEO builds the traffic that stays.
Yes, including product feeds connected to real stock and prices, so you never promote items that are out of stock. See the online stores page.
Yes, and it happens often. We start with an account audit: what works, what should be paused and what history is worth keeping. We tell you honestly whether the current structure can be saved or is better rebuilt.
We recommend at least three months, because below that campaigns do not have time to stabilise and any conclusions would be drawn on insufficient data. It is a recommendation based on how the algorithms work rather than a contractual condition.
Five steps, under two minutes. The more context you give us, the closer the estimate will be to reality.
ProjectStep 1 din 5
You can pick more than one.
You do not need to know which channel suits you or what budget you need. Tell us what you sell, who you sell to and what you have tried so far. We reply with what we recommend, why, and the estimated hours.
Get an estimateOr email us directly: contact@divasweb.ro+40 755 336 514
